Articles

What founders should know before it costs them.

Plain-language writing on equity, infrastructure, pricing, and growth — from someone who has built it, not just advised on it.

Equity & Fundraising

The Term Sheet Clause That Cost a Founder 12% of Her Company

Participating preferred, explained through one real (anonymized) Series A — and the questions that would have caught it 18 months earlier.

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Finance Function

Bookkeeper, Controller, CFO — What You Actually Need at Each Stage

73% of companies under $50M fly financially blind. The hiring order that fixes it — and why most founders get it backwards.

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Pricing & Valuation

Your Pricing Is Setting Your Valuation — Whether You Know It or Not

How gross margin flows straight into your multiple, and what a 52%-to-71% margin rebuild actually looked like.

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Operations

The 45-Day Reporting Lag — and the 90 Days That Fixed It

What operational chaos looks like from inside an $8M company, and the infrastructure sequence that made it Series-B ready.

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Healthcare & AI

AI in Healthcare Finance: What Founders and Investors Keep Missing

Clinical intelligence, compliance exposure, and financial strategy are converging. Most companies are only budgeting for one of the three.

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Exit

Exit Preparation Starts Three Years Before the LOI

The revenue recognition, contract, and KPI decisions you make now that quietly set your exit price later.

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