Fractional CxO · Los Angeles → Everywhere

The whole company.
One advisor.

Most fractional advisors cover one function. I cover the system — finance, fundraising & term-sheet negotiation, operations, technology, contracts & compliance, pricing, and strategy — because I've built businesses from zero inside Fortune 100 companies, taken companies to the public markets, and founded my own.

Tell me about your company Book a 15-min call

Built operations inside Johnson & Johnson · Nike · Brown‑Forman · HP

Marina Vieva, founder of Amivi Advisory
Marina VievaFounder · Amivi Advisory · Los Angeles
Johnson & Johnson ◆ Nike ◆ Brown-Forman ◆ HP ◆ Stock-Exchange IPOs ◆ €1B Infrastructure ◆ Founder, Nascence AI ◆ Johnson & Johnson ◆ Nike ◆ Brown-Forman ◆ HP ◆ Stock-Exchange IPOs ◆ €1B Infrastructure ◆ Founder, Nascence AI ◆
What you're actually buying

Four outcomes. Every engagement.

Hover any card — each outcome has teeth.

Ⅰ

Value

Every engagement increases what your company is worth.

Flip ↻

Value

  • Pricing architecture that lifts your multiple
  • Investor-grade financials that survive diligence
  • Exit preparation years before the LOI
Worth more. Provably.
Ⅱ

Stability

Infrastructure that doesn't break under growth.

Flip ↻

Stability

  • Controls before they're missed
  • Runway you can actually trust
  • Contract & compliance risks removed before they cost money
The founder sleeps.
Ⅲ

Transparency

Decisions on facts, not guesses.

Flip ↻

Transparency

  • ~73% of sub-$50M companies fly blind — you won't
  • Real-time dashboards that drive decisions
  • Honest AFQS/OTQS scoring, no sugarcoating
You never fly blind again.
Ⅳ

Growth

Every system built to carry your growth — not lag behind it.

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Growth

  • Finance, ops, tech & commercial scaling together
  • The one promise a single-function fractional can't make
  • Exponential growth needs the whole system
The whole company scales.
Sound familiar?

You're probably living at least three of these.

This is exactly what I was built for.

Not a fractional CFO

A fractional CxO.

Companies between $1M and $50M can't hire four executives — most don't even have a controller yet. They need one senior operator who covers the whole system. Flip each card.

CFO

Financial strategy, investor-grade models, fundraising, term-sheet negotiation, M&A

Flip ↻

CFO

  • Models built in weeks, not months
  • Data rooms investors compliment
  • Term sheets decoded clause by clause

COO

Operations, efficiency, infrastructure, scale

Flip ↻

COO

  • 90-day efficiency remaps
  • You, extracted from every bottleneck
  • Controller & accounting oversight

CTO

Technology advisory, AI, digital health, systems

Flip ↻

CTO

  • Stack evaluated like an operator, not a vendor
  • AI readiness scoring
  • Healthcare-grade compliance awareness

Risk & Contracts

Contract & compliance review from the operator's seat

Flip ↻

Risk & Contracts

  • Liability clauses caught before they detonate
  • HIPAA & compliance readiness
  • I flag what goes to counsel

Commercial

Pricing strategy, margins, channel economics

Flip ↻

Commercial

  • Pricing learned at Nike & Brown-Forman
  • Margins rebuilt: 52% → 71%
  • Millions recovered to bottom lines

See the full service menu →

0

points of founder equity recovered at exit

0→0

days of reporting lag, rebuilt in 90 days

0→0%

gross margin in two quarters

$0M

recovered to one client's bottom line in year one

AFQS + OTQS · proprietary diagnostics

Every engagement starts with the truth.

Before we decide what to fix, we need to know what's actually broken. My frameworks score your financial and operational health in days — not months.
Accounting integrityCap table healthRunwayInvestor readinessProcess maturityTech riskCompliance exposureScalability
Learn the methodology →
0dimensions scored
in days, not months
Anonymized. Real.

Founders I've stood next to.

Equity & Control

Series A founder, cap table exposed by a seed term sheet signed 18 months earlier. Waterfall modeled at five exit scenarios; participating preferred negotiated out.

12 points of ownership recovered. Round closed on her terms.
Operational Scale

$8M company, founder doing three executive jobs at once, reporting 45 days late. Infrastructure rebuilt, dashboards live, controller oversight installed.

Reporting in 5 days. Series-B ready in 90.
Pricing & Margins

B2B SaaS at 52% gross margin in a 75% sector. Three-tier pricing architecture, value-based sales retraining, contract finance restructured.

52% → 71% margin. $2.1M to the bottom line.

See all six case studies →

"I'm also a founder. I know what you're not saying out loud."

I built Nascence AI while advising companies like yours. Ten hats, incomplete information, runway math at 2am — that experience doesn't come from a textbook. It changes how I advise. Before that: businesses built from zero inside J&J and Brown-Forman, credit systems rebuilt at Nike, reporting automated at HP, companies taken through stock-exchange IPOs.

— Marina Vieva

Read the full journey →

Marina speaks at innovation, healthcare, and AI conferences on the intersection of financial strategy, operational excellence, and emerging technology.

Invite Marina to speak →
Writing

What founders should know before it costs them.

Equity & Fundraising

The Term Sheet Clause That Cost a Founder 12% of Her Company

Participating preferred, explained through one real Series A — and the questions that would have caught it earlier.

Read → Finance Function

Bookkeeper, Controller, CFO — What You Actually Need at Each Stage

73% of companies under $50M fly financially blind. The hiring order that fixes it.

Read → Exit

Exit Preparation Starts Three Years Before the LOI

The revenue recognition, contract, and KPI decisions that quietly set your exit price.

Read →

All articles →

No pitch. An honest read.

Tell me about your company.
I'll tell you if — and how — I can help.

Under five minutes. I review every submission personally and respond within 24 hours.

Prefer to talk first? Book a 15-minute intro call — no pitch, just an honest read on whether I can help.